LinkedIn Profile Tips
Following are some tips/guidelines you may find useful to spruce up your LinkedIn Profile.
- Start with a professional photo. If you don’t have a professional head shot, add that to your to-do list, and go with the cleanest, most professional looking snapshot you have — and upgrade as soon as possible. And smile! Remember: That photo may be your first impression with a potential employer.
- Make your headline stand out. By default, LinkedIn populates your headline with your job title and current company, but you don’t have to leave it that way. Consider listing your specialty and speaking directly to your audience. If you want your profile to be searchable, include important keywords; if that’s not as big of a concern for you, consider getting away from industry jargon to stand out. Try to keep your headline to about 10 words.
- Consider Adding Keywords to Your Job Title. The Job Title field on LinkedIn is highly indexed field (as is your Employer name). However, if your current job title is too vague, you can miss out on a chance for more traffic.
- Fill out the “summary” field with 4–6 of your best achievements. Use bullets to make this easy to read. Think about your target reader and then paint a picture of how you can make that person’s life easier.
- Add images or documents to your experience. Did you know that you can add media files to your experience? It’s a great way to create a visual portfolio along with your standard resume information.
- Fill out as much of the profile as possible. That includes skills, volunteer associations, education, etc. This is the place to put all the interesting stuff that doesn’t fit on your resume, but paints you as a well-rounded individual. One quick note: if your volunteer experience directly pertains to your job search, put it in as work history, so it’s up in the relevant section, not down at the bottom.
- Keep your work history relevant. You don’t need to list every single job you ever had. Instead, only list the jobs that are relevant to your current career goals.
- Add links to relevant sites. If you have a work-related blog or online portfolio, make use of the three URLs you are allowed on your profile and link to it. Probably better to leave off the baby blog and cat videos, though. Use discretion.
- Ask for recommendations. Endorsements are great, but recommendations are the currency of the realm on LinkedIn. Reach out to past colleagues, managers, and associates and ask that they write you a recommendation.
- Use status updates to share industry-relevant content. This can help show profile viewers that you are focused and in-the-know in your industry.